The right strategy, the right communities, and a product worth building on.
MagicBlock Team
C-Level Team
The right strategy, the right communities, and a product worth building on.
MagicBlock Team
C-Level Team
RZLT partnered with MagicBlock to design and execute a full go-to-market strategy around the launch of their Ephemeral Rollups SDK on Solana. Six months. Two phases: pre-launch awareness and post-launch growth, covering social, content, community, and developer acquisition.
RZLT partnered with MagicBlock to design and execute a full go-to-market strategy around the launch of their Ephemeral Rollups SDK on Solana. Six months. Two phases: pre-launch awareness and post-launch growth, covering social, content, community, and developer acquisition.
Challenge
Build awareness for a technically complex SDK among developers unfamiliar with onchain game development, and bridge the gap between web2 indie builders and the MagicBlock ecosystem. RZLT mapped and engaged communities across Godot forums, Unity and Unreal developer communities, game development subreddits, and targeted Discord servers.
A multi-format content engine covered technical explainers, tutorials, AMAs, and X threads. A parallel SEO program ensured MagicBlock could be found by developers actively searching for real-time game infrastructure on Solana.
Challenge
Build awareness for a technically complex SDK among developers unfamiliar with onchain game development, and bridge the gap between web2 indie builders and the MagicBlock ecosystem. RZLT mapped and engaged communities across Godot forums, Unity and Unreal developer communities, game development subreddits, and targeted Discord servers.
A multi-format content engine covered technical explainers, tutorials, AMAs, and X threads. A parallel SEO program ensured MagicBlock could be found by developers actively searching for real-time game infrastructure on Solana.
Results
600,000+ cross-platform impressions. 12,000 X followers. 1,000+ developer signups, a direct signal of intent from builders ready to build on the protocol.
The content and community infrastructure built during this engagement positioned MagicBlock as the go-to destination for game developers exploring onchain infrastructure on Solana.
Results
600,000+ cross-platform impressions. 12,000 X followers. 1,000+ developer signups, a direct signal of intent from builders ready to build on the protocol.
The content and community infrastructure built during this engagement positioned MagicBlock as the go-to destination for game developers exploring onchain infrastructure on Solana.
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