Go-To-Market & Product Launch Strategy
The strongest products in Web3 launch with clarity and vision: what they're building, who it's for, and how to deliver it perfectly for that community.
That doesn't happen by accident. It starts with defining the ideal customer, researching the market, and positioning the product correctly. Content and distribution strategies are developed early, with AI workflows embedded from the ground floor to accelerate research, sharpen targeting, and scale execution.
Growth Hacking & Retention Campaigns Strategy
Whether it's 1,000 SDK downloads, a spike in TVL, or 10,000 new monthly users, real traction comes from repeatable efforts powered by predictive analytics and automated optimization.
This is where growth mechanics kick in. Campaigns are built around clear hypotheses, launched quickly, and optimized in real-time using machine learning algorithms. Experiments are tracked precisely, with AI-driven data analysis guiding every next move. When something works, it scales. When it doesn't, it's cut. Growth loops and retention systems are designed to stack, so wins compound over time, not disappear after the launch buzz fades.
Founder and Team-Led Marketing
Founders team members are still the most underrated growth channel in the Tech industry.
Their voice carries trust, conviction, and cultural weight that no paid media can replicate. We turn founder and team lead profiles into narrative engines: sharp content, consistent presence, and targeted distribution that earns attention where it matters most.
Because it’s not just the founder, the team, from product leads to researchers, shapes how the brand is perceived in technical and early adopter circles.
Mindshare Strategy
In the InfoFi era, platforms like Kaito reward clarity, context, and participation. We build strategies that position projects where conversations happen, user-generated content, AI-sentinent analysis, and publishing loops that compound over time.
Our tools monitor brand mentions across Web3 platforms, while predictive algorithms identify optimal engagement opportunities before they trend.
Social Media Management & Strategy
Attention in Web3 and AI is a moving target. We help you hit it using predictive engagement algorithms and automated content optimization.
We build platform-native strategies that reflect your voice, activate your community, and feed your growth engine. Posting is just the surface; underneath is a system of rhythm, visuals, narrative arcs, and real-time relevance powered by AI-driven sentiment analysis and performance prediction.
Content Strategy & Production
Content without direction is just noise. Content without AI optimization is just guesswork.
We develop strategy-first content systems that align with your product, audience, and growth goals. Each piece of content is grounded in narrative clarity and tied to product and growth objectives. AI is integrated not as a shortcut, but as a strategic layer, enhancing the depth, precision, and scalability of content across formats. Execution is guided by structure, not guesswork, with tone, timing, and distribution calibrated for compounding impact.
SEO & AI SEO
Traditional SEO lays the foundation, encompassing structured content, semantic clarity, and a crawlable architecture. But that's no longer enough. AI-driven platforms like ChatGPT, Perplexity, and Gemini are becoming primary discovery surfaces, drawing from summaries, structured data, and brand mentions to inform their responses.
That's where AI SEO, also known as Generative Engine Optimization (GEO), comes in. Done right, it ensures your product or protocol shows up not just in search results, but in the answers people trust most.
Developer Relations
Developer ecosystems thrive when education, documentation, incentives, and support are delivered effectively through AI-powered optimization and predictive engagement strategies.
We help teams build structured Developer Relations (DevRel) programs, from onboarding and hackathons to local meetups and long-form technical courses. The focus is on reducing barriers and increasing meaningful participation.
Through utilization of AI and Human touch we provide real-time code quality assessment during workshops and hackathons, offering automated feedback to participants and helping mentors identify developers who need additional support or those demonstrating potential.
Education is a core part of this. We produce developer-facing materials that are both technically accurate and easy to use, including documentation, tutorials, videos, reference guides, and in-depth explainers. Those materials we distribute, show and teach to students, developer groups across the globe both on / off line.
Developer Relations Strategy
Effective DevRel starts with knowing who you're building for and why they should care.
The RZLT team helps define your ecosystem’s developer profile, identifies the channels that matter, and structures engagement strategies around long-term contributions. That includes mapping onboarding flows, support systems, education tiers, and community touchpoints. The goal is sustained involvement from developers who build, ship, and stay.
Performance Marketing
Whether it's activating users, increasing product engagement, or driving qualified leads, campaigns are built around clear goals and adapted to the behavior of highly specific audiences using machine learning-powered targeting and automated bid optimization.
Channels vary, from search and social to protocol-native platforms, but the approach stays consistent: test quickly, monitor closely, and optimize based on what performs. Through the utilization of our internal AI Tools (L00T) we provide real-time performance prediction and automated budget reallocation for maximum ROI.
KOL & Influencer Campaigns
In emerging tech, credibility travels faster through people than platforms. Through the power of AI we create strong sentiment analysis and identify optimal partnerships based on audience alignment and authenticity of engagement, not just follower counts.
We structure influencer campaigns around fit, timing, and establishing trust with the audience. Whether it's region-specific KOLs, niche technical voices, or long-term community advocates, the goal is to create genuine alignment between the message and the messenger. Campaigns are tracked, adjusted, and structured to support product goals, from launch awareness to deeper ecosystem engagement.
Community Management
Communities are ecosystems of energy, trust, and shared purpose.
We help projects create and maintain spaces where people want to show up, contribute, and stay. That means thoughtful onboarding, consistent communication, and active moderation that keeps things both organized and alive.
Ambassador Programs
Ambassadors extend the reach of your team without diluting the message. Our AI ambassador scoring identifies high-potential advocates and optimizes program performance through predictive analytics.
We design programs that identify and support community members who already understand your product and can advocate for it in new markets, languages, and ecosystems. Structure matters: clear roles, useful incentives, and lightweight reporting keep the program effective without becoming a burden. The goal is trust, scaled through people who already believe in what you're building.
Loyalty Programs & Retention Campaigns
User growth means little without continuity, and real retention happens when users feel recognized, rewarded, and re-engaged over time.
We design loyalty systems and retention campaigns that go beyond short-term engagement. Whether it’s through tiered rewards, token-gated perks, NFTs, or contribution-based XP systems, our goal is to reinforce long-term connection. That means rewarding both on-chain actions and off-chain participation, guiding new users deeper into the ecosystem, and reactivating dormant ones with timely, contextual incentives.