Gavrilo Jejina

Content Writer @ RZLT

Your Web3 Project is Full of Bots. Solana ID is the Fix.

Aug 25, 2025

The Unspoken Sybil Tax Draining Your Treasury

Gavrilo Jejina

Content Writer @ RZLT

Your Web3 Project is Full of Bots. Solana ID is the Fix.

Aug 25, 2025

The Unspoken Sybil Tax Draining Your Treasury

Your Web3 project is overrun with bots. They've drained your treasury by gaming your airdrop. They've crowded out your community by snatching up your whitelist spots. 

They've undermined your governance by manipulating votes. is the new cost of doing business, a hidden tax on your project's potential.

Your inflated user count, built on a foundation of bots, is a lie. The market is demanding real metrics, real users, and real engagement. Ignoring is a critical mistake.

Solana ID provides the tools for projects that are serious about building lasting value. is not a theoretical concept; it's a set of weapons against the value-extracting behaviors plaguing Web3.

Identity Beyond the Public Key

A public key proves ownership of a wallet. That's it. A decentralized identity via Solana ID proves reputation, history, and personhood. One is a disposable address; the other is a permanent record of value. The distinction is the operational line between a farmed-out protocol and a defensible ecosystem. A real identity stack has three distinct layers.

The did:sol method is the foundation. It gives your project and its users a stable, on-chain identifier that outlives any single hot wallet. did:sol is the permanent anchor for all credentials, separating a user's identity from the burn-and-churn cycle of sybil farming.

Next is the Solana Attestation Service, the network’s on-chain notary. SAS is the system for issuing and checking facts as verifiable credentials (VCs). It’s how you confirm a user holds a blue-chip NFT, passed a KYC check, or has been an active community member for a year. It is objective, on-chain proof.

These credentials inform the SOLID Score, a dynamic reputation metric calculated from on-chain activity. score quantifies a user’s value to the ecosystem, programmatically separating long-term allies from hit-and-run extractors. It turns anonymous wallets into accountable participants.

The Founder and Developer Execution Playbook

Theory is useless without execution. This is how you deploy Solana ID to solve your project's most expensive problems.

Build Sybil-Resistant Systems

Your governance is compromised. Wallet spam turns every vote into a farce controlled by the largest sybil operator. The fix is to gate voting rights using credentials issued through Solana ID. 

Mandate a minimum SOLID Score or an attestation like "active community participant" to cast a ballot. The outcome is immediate: one true user, one meaningful vote. This is how you protect protocol integrity from capture.

Engineer High-Value Mints

Your exclusive airdrops and mints are overrun by bots, angering your actual community and cratering secondary market floors. Use the Solana Attestation Service (SAS) to build an allowlist based on verified credentials. 

Airdrop exclusively to wallets with a "human" attestation. Projects applying the strategy can cut bot participation by over 80%, reserving the supply for genuine collectors and defending the value of your collection.

Deploy the Solana Display Network (SDN)

The Solana Display Network is live and generating measurable results. Through strategic partnerships, Perk Frames are driving over 17,000 return-on-ad-spend (ROAS) in pilot campaigns, proving that targeted marketing through verified identity delivers superior performance compared to traditional Web3 advertising.

SDN enables projects to reach verified human participants through three key mechanisms:

  • Targeted marketing through identity-rich user profiles and sophisticated on-chain value scoring

  • VIP accounts for users who want to distinguish themselves from bots and farmers to access perks

  • Solana ID Display Network (SDN) for pioneering attention service apps via walk-based ad formats

Architect New Risk Models

Undercollateralized lending is a massive untapped market, gridlocked by the risk of anonymous borrowers. This is a dead end. Instead, use a user's SOLID Score as a key factor in credit assessment. 

A high score, representing a verifiable history of positive on-chain behavior, can programmatically lower collateral requirements. This unlocks entirely new financial products and attracts capital searching for protocols with sophisticated risk management.

The Return on Investment of Verifiable Identity

The technical execution is clear. The financial upside is clearer. A user's SOLID Score and their collection of verifiable credentials are not just abstract data; they represent a new, portable digital asset class. A high-reputation identity is capital. It is objective proof of a user’s value and history, something that can be priced and deployed across the entire ecosystem.

Three Revenue Streams Unlocked

Solana ID's business model demonstrates how identity infrastructure creates immediate value:

  1. Data Queries (API packages) - Offer partners paid access to hyper-targeted segments of verified human participants: "verified DeFi traders," "active on-chain voters," or "blue-chip NFT holders."

  2. Auction-based pay-per-click - Replace fraudulent CPC models with identity-verified engagement, ensuring advertisers pay only for authentic interactions.

  3. 0.1 SOL Sign-up Fee - A nominal cost that immediately filters out sybil attacks while funding the infrastructure.

This immediately creates revenue streams that are impossible in a bot-infested environment. Stop burning cash marketing to non-existent users. 

Offer partners paid access to hyper-targeted segments of verified human participants, "verified DeFi traders," "active on-chain voters," or "blue-chip NFT holders." 

You can architect data-to-earn systems where users monetize their on-chain history, supplying protocols with intelligence in a privacy-preserving way. You shift from paying for fake engagement to getting paid for real intelligence.

For investors, the thesis is straightforward. The maturity of any ecosystem is a direct function of the strength of its identity layer. 

A project that integrates Solana ID is inherently de-risked and demonstrates a sophisticated grasp of sustainable growth. It is a foundational signal that the team understands the difference between fraudulent metrics and a defensible user base, positioning the project for long-term dominance.

Current Adoption and Traction

Solana ID is delivering results today. The platform has already generated over 33,000 Spaces ID mints, producing $50K+ in revenue, while building a community of 50,000+ users with 100K+ month-over-month growth.

The team behind this growth brings proven expertise:

  • Simon Molitor (Co-Founder & Co-CEO) with extensive crypto leadership experience

  • Pierre Stoll (Co-Founder & VP), bringing 6 years of crypto/finance background  

  • Marko Horvatis,  leading Product & Engineering with deep Solana technical expertise

  • Ben Shewerd (Growth Lead), who previously led partnerships at Worldcoin

Strategic validation comes from multiple sources: Solana Foundation grants, selection from 1000+ applicants for Solares SPC and Zeal accelerators, and active pilot programs with leading Solana projects. 

The platform maintains strategic partnerships with key ecosystem players and has 4.8K+ active token holders with live staking and Karma point systems.

Why Solana is the Only Viable Home for Identity

The identity infrastructure is impossible anywhere but Solana. Any attempt to build it on a high-gas L1 or a fragmented L2 is doomed from the start. A functioning decentralized lives on a firehose of micro-transactions, billions of attestations, credential checks, and score updates. 

With transaction costs at ~$0.00025, Solana makes it economically feasible. Attempting the same activity on another chain is financial suicide, an operational burn rate that would bankrupt a project before it found product-market fit.

Performance seals the deal. The near-instant finality of Solana means identity checks happen in real-time within a dApp’s workflow, not as a clunky, multi-minute UX interruption. More importantly, the single, shared state means every protocol on Solana can read from and write to the same identity layer. 

The timing is perfect. The consumer crypto layer on Solana is just starting, creating unprecedented demand for fraud-resistant targeting and identity solutions.

This creates a powerful, compounding network effect that fragmented ecosystems can never achieve. It's an architectural moat that cannot be replicated with bridges or rollups.

The Mandate: Build on Trust or Become Obsolete

The era of profiting from unaccountable anonymity is closed. The next wave of adoption will not come from users who tolerate exploits and bot-infested platforms; it will come from users who demand safety, fairness, and personalized experiences. 

Protocols that provide this through a strong identity infrastructure will capture the market. Those that do not will be viewed as primitive, unsafe, and irrelevant.

This is the new standard. Adopting Solana ID is a strategic necessity for survival and dominance in the next market cycle. 

Protocols built on verifiable trust will attract real users and institutional capital, leaving behind the projects that failed to adapt. 

The choice is binary: evolve or be rendered obsolete. Stop building on sand.

Your Web3 project is overrun with bots. They've drained your treasury by gaming your airdrop. They've crowded out your community by snatching up your whitelist spots. 

They've undermined your governance by manipulating votes. is the new cost of doing business, a hidden tax on your project's potential.

Your inflated user count, built on a foundation of bots, is a lie. The market is demanding real metrics, real users, and real engagement. Ignoring is a critical mistake.

Solana ID provides the tools for projects that are serious about building lasting value. is not a theoretical concept; it's a set of weapons against the value-extracting behaviors plaguing Web3.

Identity Beyond the Public Key

A public key proves ownership of a wallet. That's it. A decentralized identity via Solana ID proves reputation, history, and personhood. One is a disposable address; the other is a permanent record of value. The distinction is the operational line between a farmed-out protocol and a defensible ecosystem. A real identity stack has three distinct layers.

The did:sol method is the foundation. It gives your project and its users a stable, on-chain identifier that outlives any single hot wallet. did:sol is the permanent anchor for all credentials, separating a user's identity from the burn-and-churn cycle of sybil farming.

Next is the Solana Attestation Service, the network’s on-chain notary. SAS is the system for issuing and checking facts as verifiable credentials (VCs). It’s how you confirm a user holds a blue-chip NFT, passed a KYC check, or has been an active community member for a year. It is objective, on-chain proof.

These credentials inform the SOLID Score, a dynamic reputation metric calculated from on-chain activity. score quantifies a user’s value to the ecosystem, programmatically separating long-term allies from hit-and-run extractors. It turns anonymous wallets into accountable participants.

The Founder and Developer Execution Playbook

Theory is useless without execution. This is how you deploy Solana ID to solve your project's most expensive problems.

Build Sybil-Resistant Systems

Your governance is compromised. Wallet spam turns every vote into a farce controlled by the largest sybil operator. The fix is to gate voting rights using credentials issued through Solana ID. 

Mandate a minimum SOLID Score or an attestation like "active community participant" to cast a ballot. The outcome is immediate: one true user, one meaningful vote. This is how you protect protocol integrity from capture.

Engineer High-Value Mints

Your exclusive airdrops and mints are overrun by bots, angering your actual community and cratering secondary market floors. Use the Solana Attestation Service (SAS) to build an allowlist based on verified credentials. 

Airdrop exclusively to wallets with a "human" attestation. Projects applying the strategy can cut bot participation by over 80%, reserving the supply for genuine collectors and defending the value of your collection.

Deploy the Solana Display Network (SDN)

The Solana Display Network is live and generating measurable results. Through strategic partnerships, Perk Frames are driving over 17,000 return-on-ad-spend (ROAS) in pilot campaigns, proving that targeted marketing through verified identity delivers superior performance compared to traditional Web3 advertising.

SDN enables projects to reach verified human participants through three key mechanisms:

  • Targeted marketing through identity-rich user profiles and sophisticated on-chain value scoring

  • VIP accounts for users who want to distinguish themselves from bots and farmers to access perks

  • Solana ID Display Network (SDN) for pioneering attention service apps via walk-based ad formats

Architect New Risk Models

Undercollateralized lending is a massive untapped market, gridlocked by the risk of anonymous borrowers. This is a dead end. Instead, use a user's SOLID Score as a key factor in credit assessment. 

A high score, representing a verifiable history of positive on-chain behavior, can programmatically lower collateral requirements. This unlocks entirely new financial products and attracts capital searching for protocols with sophisticated risk management.

The Return on Investment of Verifiable Identity

The technical execution is clear. The financial upside is clearer. A user's SOLID Score and their collection of verifiable credentials are not just abstract data; they represent a new, portable digital asset class. A high-reputation identity is capital. It is objective proof of a user’s value and history, something that can be priced and deployed across the entire ecosystem.

Three Revenue Streams Unlocked

Solana ID's business model demonstrates how identity infrastructure creates immediate value:

  1. Data Queries (API packages) - Offer partners paid access to hyper-targeted segments of verified human participants: "verified DeFi traders," "active on-chain voters," or "blue-chip NFT holders."

  2. Auction-based pay-per-click - Replace fraudulent CPC models with identity-verified engagement, ensuring advertisers pay only for authentic interactions.

  3. 0.1 SOL Sign-up Fee - A nominal cost that immediately filters out sybil attacks while funding the infrastructure.

This immediately creates revenue streams that are impossible in a bot-infested environment. Stop burning cash marketing to non-existent users. 

Offer partners paid access to hyper-targeted segments of verified human participants, "verified DeFi traders," "active on-chain voters," or "blue-chip NFT holders." 

You can architect data-to-earn systems where users monetize their on-chain history, supplying protocols with intelligence in a privacy-preserving way. You shift from paying for fake engagement to getting paid for real intelligence.

For investors, the thesis is straightforward. The maturity of any ecosystem is a direct function of the strength of its identity layer. 

A project that integrates Solana ID is inherently de-risked and demonstrates a sophisticated grasp of sustainable growth. It is a foundational signal that the team understands the difference between fraudulent metrics and a defensible user base, positioning the project for long-term dominance.

Current Adoption and Traction

Solana ID is delivering results today. The platform has already generated over 33,000 Spaces ID mints, producing $50K+ in revenue, while building a community of 50,000+ users with 100K+ month-over-month growth.

The team behind this growth brings proven expertise:

  • Simon Molitor (Co-Founder & Co-CEO) with extensive crypto leadership experience

  • Pierre Stoll (Co-Founder & VP), bringing 6 years of crypto/finance background  

  • Marko Horvatis,  leading Product & Engineering with deep Solana technical expertise

  • Ben Shewerd (Growth Lead), who previously led partnerships at Worldcoin

Strategic validation comes from multiple sources: Solana Foundation grants, selection from 1000+ applicants for Solares SPC and Zeal accelerators, and active pilot programs with leading Solana projects. 

The platform maintains strategic partnerships with key ecosystem players and has 4.8K+ active token holders with live staking and Karma point systems.

Why Solana is the Only Viable Home for Identity

The identity infrastructure is impossible anywhere but Solana. Any attempt to build it on a high-gas L1 or a fragmented L2 is doomed from the start. A functioning decentralized lives on a firehose of micro-transactions, billions of attestations, credential checks, and score updates. 

With transaction costs at ~$0.00025, Solana makes it economically feasible. Attempting the same activity on another chain is financial suicide, an operational burn rate that would bankrupt a project before it found product-market fit.

Performance seals the deal. The near-instant finality of Solana means identity checks happen in real-time within a dApp’s workflow, not as a clunky, multi-minute UX interruption. More importantly, the single, shared state means every protocol on Solana can read from and write to the same identity layer. 

The timing is perfect. The consumer crypto layer on Solana is just starting, creating unprecedented demand for fraud-resistant targeting and identity solutions.

This creates a powerful, compounding network effect that fragmented ecosystems can never achieve. It's an architectural moat that cannot be replicated with bridges or rollups.

The Mandate: Build on Trust or Become Obsolete

The era of profiting from unaccountable anonymity is closed. The next wave of adoption will not come from users who tolerate exploits and bot-infested platforms; it will come from users who demand safety, fairness, and personalized experiences. 

Protocols that provide this through a strong identity infrastructure will capture the market. Those that do not will be viewed as primitive, unsafe, and irrelevant.

This is the new standard. Adopting Solana ID is a strategic necessity for survival and dominance in the next market cycle. 

Protocols built on verifiable trust will attract real users and institutional capital, leaving behind the projects that failed to adapt. 

The choice is binary: evolve or be rendered obsolete. Stop building on sand.

About RZLT

RZLT is an AI-Native Web3 Marketing Agency helping 100+ leading protocols and startups grow, scale, and reach new markets. From data-driven strategy to content, community, and growth optimization, we've helped generate over 200M+ impressions and drive $100M+ in TVL.

Stay ahead of the curve.
Follow us on X, LinkedIn, or subscribe to our newsletter for no BS insights into Web3 growth, AI, and marketing.

About RZLT

RZLT is an AI-Native Web3 Marketing Agency helping 100+ leading protocols and startups grow, scale, and reach new markets. From data-driven strategy to content, community, and growth optimization, we've helped generate over 200M+ impressions and drive $100M+ in TVL.

Stay ahead of the curve.
Follow us on X, LinkedIn, or subscribe to our newsletter for no BS insights into Web3 growth, AI, and marketing.

Let’s rewrite the playbook.

Contact us

Let’s rewrite the playbook.

Contact us

Let’s rewrite the playbook.

Contact us