Some estimate that the $3.17 billion Web3 market today will explode to nearly $100 billion by 2034, proving that the space moves absurdly fast. The impressive 41% annual growth rate predicted for the next decade has people locked in and building like never before.
This dynamic market is where narratives change overnight, communities form and dissolve in hours, and your audience expects you to keep up with both the tech and the culture. The problem is that traditional marketing approaches fall short when wallet connections replace email signups and on-chain behavior tells you more than pageviews ever could.
RZLT understands this reality. Our approach combines deep Web3 expertise with advanced AI tools that decode complex on-chain activity and community signals.
The New AI-Native Stack for Web3
Projects in Web3 that went from 0 to 100 quickly now rely on AI tools that can process massive amounts of data across blockchains and communities. At RZLT, we've developed an approach using the latest in AI to deliver.
L00T: The Growth Engine
L00T stands as a tool for hyper-targeted Web3 marketing.
Developed internally within RZLT, unlike generalized SaaS solutions, L00T identifies users through both on-chain and off-chain data analysis to:
Generate attribution specific to individual users
Optimize ad spend with 100% of the budget directed at ideal users
Filter based on specific social media activity and on-chain platform usage
And many other aspects.
AI Content Creation
Content creation for Web3 takes niche knowledge and fast turnarounds. We use a mix of AI-powered tools to keep things sharp, relevant, and always on time.
NightOwl serves as an AI SEO agent helping with keyword research, technical audits, and content optimization for Web3 sites. It’s a must-have for boosting your Web3 project’s visibility, scanning your site for issues like slow load times or broken links.
Alva helps us align content with what communities care about. Built by Galxe, is a GPT-4o-powered research assistant is our go-to for staying on top of market trends. Its intent recognition means you can ask vague questions like “what’s hot in DeFi?” and get precise, actionable answers. For Web3 marketing, it uses data to craft X posts or blog content that resonate, avoiding the trap of chasing outdated narratives. It’s research-focused, so you’ll need other tools for execution, but it’s a goldmine for planning campaigns.
Openmagic is good for creating fast, eye-catching visuals. Openmagic creates CGI content for campaigns using AI templates. Devs upload assets, and it generates visuals for 250,000+ users. Its speed and quality make it perfect for grabbing attention. It’s light on blockchain integration, so you’ll need other tools for on-chain delivery.
MadMen AI, from Sesame Labs, creates high-performing ads by studying top campaigns. Its Discord bots and reward systems drive engagement. It’s no-code, but tied to Sesame’s ecosystem. For deeper research, tools like Perplexity AI synthesize information across protocols and chains, giving us way more context than manual research ever could.
Development and Deployment
Everyone loves fast campaign prototyping, and that’s why we rely on Cursor, Windsurf, Lovable, and Bolt.
Cursor is built to speed up workflows by predicting what you’ll type next, like autocompleting a Solidity function before you finish the thought. You can ask questions about your codebase, like “where’s the mint function in this contract?”, and it pulls up answers instantly.
For marketers, this means we can team up with devs to create campaign tools that feel seamless. This allows us to build landing pages, integration tools, and dashboards that connect marketing campaigns to on-chain functionality. It keeps everything aligned, so users don’t hit glitches when connecting wallets or buying tokens.
This is huge for campaigns where a clunky experience can tank community trust.
Lovable’s core feature is its ability to generate production-ready campaign assets fast. We’ll say, “Lovable’s got us a sleek landing page in a day,” and we can tweak it by chatting with the AI, with changes synced to GitHub. One-click deployment puts it live on a Lovable subdomain or our own.
It’s not blockchain-native, but it’s a lifesaver for prototyping community hubs or token-gated portals, though we audit the code to avoid security hiccups.
The speed advantage rises with each iteration. We test and refine faster than competitors relying solely on traditional development approaches.
Wallet-Centric Analytics
Clicks and pageviews don’t cut it in a world where value lives on-chain. Web3 requires tracking wallet connections, token swaps, governance votes, and staking behavior.
With Cookie3, we track wallet-level activity (e.g., token swaps, DAO votes, staking behavior) across protocols. This lets us answer real questions like:
Which channels bring in users who stake, not just bounce?
Are holders actually engaging with governance?
Which community members become long-term holders vs. short-term traders?
Answers to these questions shape strategy far beyond what traditional analytics provide.
AI Agents
Autonomous agents are already in play. Tools like ElizaOS and AgentKit let teams deploy AI that can:
Access crypto wallets
Execute transactions
Deploy contracts
Track assets across multiple chains
This framework for building AI agents with personality is perfect for Web3 community management. It runs agents that chat on Discord, Twitter, or Telegram, handling tasks like posting token-gated updates or answering DAO questions. Its vector-search database stores agent “memories” (past chats, user data), so responses feel human and context-aware.
Deploying on Fleek is straightforward, but the framework’s complexity might trip up devs new to AI agents.
Marketing applications range from personalized onboarding experiences to automated community rewards distribution without human intervention.
Real Value in an Attention Economy
Kaito’s our go-to for making sense of the Web3 attention economy, tracking clicks, likes, and shares to measure what grabs Web3 audiences. It’s helped us identify high-engagement X accounts for influencer campaigns, ensuring we partner with voices that move the needle.
Wallchain Quacks rewards quality X content with points, using an AI model to filter spam and rank influence via its X Score. It’s great for amplifying our project’s presence by incentivizing authentic posts from community leaders.
Our team brings years of crypto experience that shapes how we deploy these tools, knowing which signals matter and which to ignore.
Looking Forward: Web3 Marketing in 2025
The next wave of Web3 marketing belongs to teams that combine technical speed with actual understanding. Tools matter, and so does taste. Data becomes more valuable when interpreted through expertise and community understanding.
At RZLT, we view AI tools as amplifiers for human insight rather than replacements. The goal remains building genuine connections between projects and communities through value-focused campaigns. And that precision creates opportunities for more authentic, relevant engagement with precisely the right audiences.
Want to learn how these approaches could transform your Web3 project's growth strategy? Contact the RZLT team to start the conversation.